Generally speaking, there is a saying that "customers are God" in the service industry, and customers are the parents of enterprises. With the continuous development of the economy and the gradual deepening of the market economy, the competition in the market has become increasingly fierce, and the survival rule of the survival of the fittest in the market has gradually deepened. The seller's market, which is dominated by sellers, has long gone. Now it is the buyer's market, which is dominated by consumers. Consumers are the root driving force for the survival and development of enterprises.
Sanitary enterprises need to improve the compatibility between products and consumers
As an important part of the market, the sanitary ware market naturally belongs to the buyer's market, so the quality and reputation of the products become the key reasons for enterprises to open the consumer market. Therefore, at this stage, sanitary ware enterprises also need to strengthen the quality of products, strengthen the innovative design of products according to the needs of consumers, and strive to improve the compatibility between products and consumers.
The bathroom is designed with the attention of culture and personality. The floor styles on the market are various, but it is rare to bring various cultural connotations into them as design concepts from the very beginning of design.
The bathroom design pays attention to the cultural concept, which may have been adopted in high-end bathroom before. In the face of many low-end consumer groups, it is also a great advantage to integrate culture into the whole product, because with the improvement of economic level, people's understanding of products has reached a new height.
Sanitary enterprises need to carry out new design on product functions
The development trend of the bathroom industry has ranked first in terms of user experience and product humanization. Enterprises should start from the application occasions, user needs and consumer usage habits of the products, conduct extensive and in-depth research on the sanitary products in the existing market, and combine the feedback of senior customers to conduct a new design on the product functions.
With the rise of the post-80s and post-90s new consumer groups, their demand for products is very different from that of their parents. Sanitary enterprises can start from this aspect, and deeply discuss the views of these consumers on the appearance and performance of sanitary products. In this way, it will provide a broad Xintiandi for sanitary enterprises.
Environmental protection and energy saving products have become the dominant aspiration of consumers, and environmental protection, energy saving and safety should also be noted in the bathroom industry. The severe environmental problems call for more responsible producers to take practical actions, and the actual needs of consumers will also have a great change in this industry. Whether the product has passed the certification of the environmental system and occupational health and safety system, and whether the environmental protection production process has been gradually adopted, the enterprise should make more efforts in environmental protection innovation.
Industry experts believe that if sanitary ware enterprises want to achieve good development in the market, they must constantly meet the consumer demand of market consumers, constantly improve the products to attract consumers, gain the trust of consumers, and promote the long-term development of enterprises.
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