With the continuous development and breakthrough of the sanitary ware market and the continuous emergence of new sanitary ware products, after nearly 20 years of hard work and solid and rapid development in the international market, China's building and sanitary ceramics industry has finally stepped onto the world stage, and is impressed by its peers.
At present, China has become a major producer of sanitary ware in the world, and sanitary ceramic products have begun to be exported to the international market in large quantities, and the growth momentum continues to be positive, the situation is very gratifying.Recently, the author carefully read the samples of new national sanitary ware products obtained from the International Expo, and analyzed and studied the current development trend of this product. It is believed that the development of new sanitary ware products will present the following five characteristics in the face of the changing new demands of the international market today and in the next few years. It is published for your reference only.
1、 New requirements for sanitary ware products
At present, according to the requirements of international market access standards, all domestic sanitary ware products must meet the ISO90000 international quality system certification. In addition, there will also be many product marks and standards recognized by various countries, such as international standard adoption certification and export certification to the United States. If you want to directly export to Western developed countries such as Europe and the United States, you should also pay attention to the product standards of these countries, as well as the requirements and changes in trade barriers that occur at any time. We must constantly improve the technical content of export products, and continue to improve the quality and added value of export products. For example, we should strengthen new technologies for the production of new sanitary wares, such as nano antibacterial ceramic technology, green product production technology, and constantly develop a new generation of new products to meet the needs of domestic and foreign markets, which is also conducive to entering the international market. This trend may remain for quite some time. Therefore, sanitary ware manufacturers should attach great importance to this feature before organizing new product development and expanding exports.
2、 Variety diversification trend
At present, sanitary ware products have far broken through the past tradition. As a symbol of modern and comfortable life, it has entered all aspects of people's life. That is, it not only has the function of sanitation and cleaning, but also includes the function of health care, appreciation and entertainment. In terms of use functions, the washing methods of sanitary ware products only include rotary flushing, silent flushing, oblique flushing, direct dropping, siphon flushing, jet flushing, etc. The modeling of sanitary ware products has appeared the integrated type, the series with the basin, the integrated type toilet, the women's washing device, the squatting type toilet, the urinal, the mop basin, the column type or the table type face wash, etc. In recent years, sanitary ware products have also introduced a series of supporting products with the functions of leisure bathtub, cabinet basin, steam room, etc. Therefore, it is self-evident that in the future, the sanitary ware market will show a trend of diversification.
3、 The comprehensive functions of the product are more prominent
According to the shopping psychology of consumers in the international market, a good sanitary ware product must be able to meet the modern lifestyle and have relatively complete functions. For example, in addition to satisfying the use functions, it is also necessary to solve the problems of water saving, energy saving, environmental protection, comfort, health care, anti-aging, inductive intelligence and other functions, with obvious recyclability and strong green awareness. In this way, a new generation of products must be able to use biotechnology, electronic technology, inductive technology and other comprehensive high-tech achievements as much as possible to combine various new functions to improve the comprehensive functions and physical quality of sanitary ceramics.
4、 A complete accessories manufacturing base should be built
At present, due to the increase and enrichment of new functions of sanitary ware products, the production chain of developed countries in the world has been involved in the production of a large number of accessories. Therefore, a mature sanitary ware industry should be supported by more varieties of accessories and additional products. For example, the production of raw materials, glazes, colors, models, machining, instruments, meters, copper, and packaging and decoration materials closely connected with many sanitary ware production systems should be incorporated into the entire production system as soon as possible. Therefore, the sanitary ware production industry in China urgently needs to form a complete industrial cluster and supporting cluster related to the production of sanitary ceramics as soon as possible, and form a processing base for various related accessories that match the end products.
In a word, the current development of new products of sanitary ware enterprises in China must rapidly and reasonably allocate resources with the industry and timely integrate resources. It is still a very important thing for enterprises to continue to pay attention to the new needs of the international market and understand the development trend of new products in developed countries. The key is that sanitary enterprises should pay attention to the quality of sanitary products while paying attention to the development.